Fix D2C Unit Economics: How to Increase LTV & Cut CAC in India
Most ₹2–20 Cr D2C brands in India don't have a growth problem.
They have a unit economics problem.
CAC is rising.
Repeat purchase rate is flat.
Contribution margin is shrinking.
And the LTV:CAC ratio never crosses 2:1.
You might be searching for ways to reduce
