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Nisha Chandrani

Fix D2C Unit Economics: How to Increase LTV & Cut CAC in India

Fix D2C Unit Economics: How to Increase LTV & Cut CAC in India

Most ₹2–20 Cr D2C brands in India don't have a growth problem. They have a unit economics problem. CAC is rising. Repeat purchase rate is flat. Contribution margin is shrinking. And the LTV:CAC ratio never crosses 2:1. You might be searching for ways to reduce

📈 CAC is rising for Indian D2C Brands — what Smart Brands are doing differently ?

📈 CAC is rising for Indian D2C Brands — what Smart Brands are doing differently ?

Across India’s D2C ecosystem, founders and growth teams are noticing the same pattern: The same marketing budget is no longer bringing the same number of customers. This is not anecdotal. Industry insights from RedSeer Strategy Consultants indicate that many Indian D2C brands have experienced ~25–30% increase in acquisition